One of the best ways to generate more B2B sales leads is by giving presentations at industry events. When prospects attend your events, they expect to hear from a variety of vendors and decision makers. You can take advantage of this by preparing a short presentation and sending it to your partners for posting. In addition, speakers at industry events have a huge credibility boost. Including your presentation in your signature builds authority and trust among your audience.
Social media is a great place to get B2B sales leads. Facebook, LinkedIn, Twitter, and YouTube all have billions of active users. You can use these platforms to your advantage by promoting your company’s products and services to your target audience. Make sure you keep in mind that you should be careful when using social media, but there are several effective ways to use it. You should use it carefully and don’t spam your followers.
Use LinkedIn’s advanced search to find companies and individuals that share your target audience. You can then duplicate your target audience in Sales Navigator and start contacting them. You can automate this process by signing up for Dux-Soup, a lead management service that automates lead contact. Once you’ve created your company page, you can create your own showcase page. These pages are similar to company pages, but different in that they feature your services.
